I’ve been writing a blog within the Notion web site for over a year. But we felt it was high time the company blog represented all our five partners and in this way provided more of a tapestry of views, comment and opinion.

‘Notional Thinking’ will be mainly about what we’re up to at Notion. Beyond this we hope to share experiences and lessons learnt from our time as operators and entrepreneurs.  I expect there will also be various thoughts and observations on the worlds of technology, entrepreneurs and investing and how those worlds are progressing and coming together, for better and for worse.

We all look at things slightly differently based on own style, background, areas of expertise and perspectives and I think that this will give the blog greater variety and therefore greater value.

You’ll be hearing from Ben, Chris, Ian and Stephen in due course and as the blog develops feel free to give us your feedback.

And my personal blog can now be found at www.thedaringjourney.com.

I believe there’s a revolution happening in the world of computing and communications that we haven’t seen since the rise of the PC in the 1990′s. This revolution can best be described as cloud computing. The broad concept of ‘cloud computing’ includes terms such as on-line services, software as a service and on-demand computing.

The cloud computing revolution means that more and more computing and communication resources are moving to the ‘cloud’ in the form of infrastructure, platforms, services and applications all of which used to be delivered through physical products or premises that we could actually see and touch. This new form of computing means that resources are residing in the cloud and are therefore available at any time and from anywhere, giving complete freedom of choice and mobility to the user.

In addition to enabling greater mobility there are numerous benefits to this new computing model including the lack of upfront costs; fixed monthly pricing covering all service, support and upgrades; quick and easy set-up; access to vast amounts of data that can be used to constantly fine tune and improve the service; and the ability to empower users by giving more people access to resources without the need for a PC on every desk. All the user needs is any device connected to the internet whether that is a PC, a tablet, a smartphone or a laptop and they can access their information, their services and their applications instantly.

This blog is about all aspects of the cloud computing revolution including the entrepreneurs, the leading players, the investors and the new trends and technologies. But most importantly, it will be about the emerging, fast-growing businesses that will play such an important part in this major transition – challenging the very foundations of the IT industry.