Looking around the Seedcamp winners from last week, confirmed my belief that the next few years on the Internet will be about making content more relevant and more personal to the individual.
The Internet over the last few years has been about getting as much content to as many people as possible – bringing an incredible range of content to our screens like never before. The problem is that we are now surrounded by too much content that takes too much time to find, qualify and consume.
Google and the other search engines do a decent job in a wide and shallow sort of way, but there is a growing need for technologies/services that are able to work on a narrower and deeper level to make better sense of the content out there. There is lots of data available (if we decide to give it) based on who we are, where we are, what we like and what we are looking for, and, if used intelligently it can enable good decisions to be made in terms of providing us with more relevant content.
Out of the 12 winners at Seedcamp, seven are involved in optimising content in some way and making it more personalised to the user. Here are my views on these seven – and which are most exciting: